As I compiled our popular annual list of best CNY red packet designs this year, I realised that the ancient tradition of giving ang bao has evolved into something much bigger.
For many brands, especially in F&B, retail and finance, they’ve become a quiet but powerful touchpoint: something customers hold, keep, post on social media, and associate with the brand long after the festive period ends.
A generic red packet design that blends into the stack is a missed opportunity.
Rather than relying on basic templates, more brands are commissioning fully customised red packets that reflect their identity, values and customer experience. This shift is especially visible among lifestyle-driven and consumer-facing businesses, where aesthetics and detail matter just as much as the product itself. weio, a Singapore-based studio specialising in custom CNY red packet design and production, understands this trend. Their projects exhibit a clear design philosophy: red packets should feel intentional, tactile and brand-accurate.
They manage the entire process from concept and design through to production and delivery, so your team can focus on strategy.
Visual tales
For food and beverage brands, visual storytelling often plays a central role. The collaboration with Kikkoman features the brand’s mascot, Kikona reimagined in a festive CNY setting.
weio, a Singapore-based studio specialising in custom CNY red packet design and production, understands this trend. Their projects exhibit a clear design philosophy: red packets should feel intentional, tactile and brand-accurate.
They manage the entire process from concept and design through to production and delivery, so your team can focus on strategy.
Visual tales
For food and beverage brands, visual storytelling often plays a central role. The collaboration with Kikkoman features the brand’s mascot, Kikona reimagined in a festive CNY setting.
In rare moments, a concept is so unique and creative that you stop and stare. That was the case with weio’s design for Columbia Threadneedle Investments. From a simple flat ang bao, it transforms into a 3-D cage, complete with a fluttering butterfly inside.
Columbia Threadneedle Investments can rest assured that their name will be front and centre, with their custom red packets designed as keepsakes worthy of display.